ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice [...]More...
ADOTAS - Mobile advertising services provider Velti has shown a good record so far of issuing compelling and easy-to-understand reports [...]More...
ADOTAS - It’s a good thing people love talking about Facebook as much as they do, because boy howdy, there [...]More...
ADOTAS - With the imperative only increasing for Facebook to deliver a mobile experience that people enjoy as much as they enjoy as the web experience, the network has been ramping up its efforts to look better on mobile. And as Future of Engagement host Murray Newlands explains in this [...] More...
ADOTAS - We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the internet. Although cloud-based services afford us maximum flexibility and ease of [...] More...
ADOTAS – This week’s installment of The Future of Publishing brings together two guys who work as both marketing consultants and content creators: Host Murray Newlands ran into Human Business Works president Chris Brogan at BlogWorld Los Angeles in 2011, and now we’re sharing this video of their discussion. Brogan [...] More...
ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And [...] More...
DM CONFIDENTIAL – Last week we spoke with an interesting startup. Without meaning to sound contrarian, they certainly sounded so — that is, if you believe what the mainstream media says regarding the daily deal space. They say that it does not work for merchants. They say that deals are [...] More...
ADOTAS - The term “gamification” can be one of the most misunderstood marketing and engagement strategies employed today. Many marketers think gamification literally means creating a game to engage with customers or employees. And, yes, it can mean that. However, at its base, gamification is simply the use of game design techniques and mechanics [...] More...
ADOTAS - Marketing used to be simply about message placement, but today it’s about engagement. Every facet of marketing must have some level of engagement attached to it in order to succeed and grow organically. Engagement revolves around reciprocation, where a viewer watches, reads, or listens to an advertiser’s placement, [...] More...
ADOTAS - Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. For one, it means we must be more personal. Social media has clearly made marketing a one-to-one game. It also means we must be everywhere customers are, increasing [...] More...
ADOTAS - Last week I was in the grocery store when I saw a young woman busily typing on her iPhone. As I reached over to grab a new roll of Saran wrap, she asked, “Do you think waxed paper or parchment paper is better for Rice Krispie treats?” She had the [...] More...
ADOTAS - In the latest installment of video series The Future of Publishing, we’re down with OPC (other people’s content). It’s about content monetization: How can brands enter the discussion with potential customers around the web, not just on their own brand and social media sites, and profit from those [...] More...
ADOTAS – Keyword bidding techniques are not created equal. With four incredibly different types of approaches, understanding their differences is a challenge in and of itself. But knowing the differences and applying the correct approach to your paid search program and campaign goals can translate into significant performance gains. Now the question is when and [...] More...
ADOTAS – You’ve already seen how Google+ Hangouts allow you to have a live video chat with a select number of people. But how about Hangouts on Air? That feature, explains Murray Newlands in this new episode of The Future of Engagement, allows you to broadcast live events out over [...] More...
GRAPHICMAIL – An email newsletter is a great way for a business to communicate with its customers. However, it’s always tempting just to dump a lot of content into the body of an email. After all, this way the message may appear to be more substantial and more authoritative. What marketers need to grasp [...] More...
ADOTAS - In this new infographic, contextual/behavioral ad targeting software company Pretarget suggests search and display — often seen as performing entirely different functions and occupying two dissimilar sections of the online ad ecosystem — go hand in hand more comfortably than you might think. While the term “banner blindness” gets [...] More...
ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are long gone, and many consumers are not happy about it. The Information [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
